Day 1: Mistake #1 - Not having a clear understanding of what a community is
Day 2: Mistake #2 - Expecting a community manager to build your community
Day 3: Mistake #3 - Not knowing the must-have skills for a community manager
Day 4: Mistake #4 - Expecting community managers to do the work of the marketing team
Day 5: Mistake #5 - Not knowing what success looks like for a community manager